NUUO Exclusive Agency Featured
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The world’s most advanced marketing analytics and CCTV union - now in SA
Imagine digital analytics in the real world
Imagine the licensing department or other government understanding your needs better? Imagine the effectiveness of your marketing campaigns if you could generate digital campaign level data analytics in your retail outlet? Imagine accurately preempting your VIP's client’s needs? Imagine SOE's, Retailers, Banks and large service providers that know how to position their offering to your needs?
How today's top marketers beat their competition
Google is the world leader when it comes to online traffic analytics. They have revolutionised just about every industry by providing robust data metrics that the smart marketer can use to understand their clients’ needs better and position their products and services more accurately. The world's leading success stories all owe their success, in some measure to Google. Amazon, Apple, Facebook, Samsung, Capitec and just about every brand tapped into Google Analytics in conjunction with their data metrics to lead their markets. The Right Business Strategy, Execution and the ability to measure feedback and adjust the Business Strategy are the 360-degree keys to success according to leading data strategy Professor Anton Roodt.
NUUO, the bricks and mortar missing link for analytics
Anyone who has gone through the Google Analytics Academy will tell you the one weakness Google has. In their Q & A, they ask which of these is not a data collection point - YouTube, Websites, Facebook, Retail Store or something to that effect. The answer is - the retail store - because, you cannot track cookies in the real world. Well, now you can! NUUO is the global leader in real-world data metrics. Marketers now have a sophisticated tool to, once again, revolutionise the customer experience.
Beyond people counters - Gathering data throughout the retail space
One of the tools in the NUUO toolbox is VZiii. VZiii is a cloud-based service that integrates with existing surveillance technology systems platforms. The system goes beyond simple people counters, heat maps and dwell zones. It generates useful, actionable data throughout the store. Where the system jumps ahead of the competition is in its ability to measure first time customer, repeat customer and cross-store customers. This data can be used as an A/B test for marketing campaigns, determine effective dates for specials, etc. before spending your whole budget on a potential flop. The people counting function provide statistics for new and return visitors, as well as average visit duration. The system's tagging ability allows you to group customers into categories such as VIP customers, staff, etc. just like eCommerce analytics systems. Smart facial recognition tools combined with machine learning will estimate the age and gender of customers.
Actionable dashboards designed for marketers first
The intuitive actionable dashboards provide data that can be acted on immediately and data that can be used to adjust business strategy. Basics such as In-Store Staff to Customer Ratios, dwell counters, entry count can be connected to sales data to give more accurate Return on Investment calculation for campaigns, and other promotional activities.
NUUO’s dashboard brings online level analytics to brick and mortar institutions.
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Power in the cloud, power on the ground
Analytics in the digital world revolutionised the way we do business. Digital businesses used it to understand their customers so effectively that they grew faster and more prominent than established bricks and mortar businesses. NUUO's ability to work hand in hand with existing surveillance technology to replicate digital analytics bring the marketer and business strategist power like never before.
Use your imagination – Don't waste your marketing budget anymore
Imagine the licensing department or other government understanding your needs better? Imagine the effectiveness of your campaigns if you could A/B test and generate digital campaign level data analytics in your retail outlet? Imagine having your VIP's needs taken care of before they ask? The list goes on from SOE's to Retailers, Banks and so on.
Imagine no more! NUUO's technology is available in South Africa from the new Agent, Forbatt SA. Forbatt supply the software and leading CCTV brands via their network of distributors nationwide for integration or a total solution. Give Forbatt SA a call to see where and how you can integrate the system into your infrastructure.
NUUO’s solutions are found in some of the leading retail outlets in SA and globally.